No longer just scratchy hemp frocks for hippies, organic clothes are riding the green fashion craze into consumers closets this spring.
Looking to capitalize on the popularity of eco-conscious products that have gained mainstream acceptance in grocery stores and car dealers, merchants from H&M to Barneys New York are hawking new collections of organic garments.
"All the retailers are rushing to organic. You can't afford not to. It appeals to the two biggest markets: youth and the baby boomers," said Marshal Cohen, chief retail analyst at NPD Group, a Port Washington, New York, research firm. "It's cool to care today. Five years ago, it was self-indulgence. Now it's self-indulgence with concern." (INTERNATIONAL HERALD TRIBUNE)
