Watching the Catwalk, and Clicking ‘Add to Cart’

Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.

Next big trend: virtual fitting rooms (FT)

“Augmented reality, also known as interactive video technology… is set to transform the consumer experience. ‘It’s the next step in creating a seamless experience for the consumer at home, closing the gap between the store and online shopping.’”

http://www.ft.com/cms/s/2/57b1fea6-1f55-11e0-8c1c-00144feab49a.html?ftcamp=rss#axzz1BHechP2r