“Augmented reality, also known as interactive video technology… is set to transform the consumer experience. ‘It’s the next step in creating a seamless experience for the consumer at home, closing the gap between the store and online shopping.’”
http://www.ft.com/cms/s/2/57b1fea6-1f55-11e0-8c1c-00144feab49a.html?ftcamp=rss#axzz1BHechP2r
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