Monday, August 07, 2006

Kitson Sets the Trends.

Perennial celebrity haunt Kitson has become synonymous with L.A. style. While the buzz surrounding the store has hushed to some extent, there are still plenty of paparazzi lurking in nearby bushes, ready to spring on Paris or Lindsay when they exit the boutique carrying armloads of Kitson bags. On Saturdays, there is often a line outside the store to get in. Despite these potential hassles, Kitson is still one of the best denim depots in the city -- carrying a continually evolving mix of fashion-forward brands such as Serfontaine, Taverniti, Antik Denim, Genetic Denim and Yanuk. "We look for denim that's contemporary, casual L.A. style," said owner Fraser Ross. "Something people can wear to Starbucks and also to dinner at Koi. The fit is also very important. We look for brands that are experts in denim -- people like Adriano Goldschmied, Stitch's and 1921." Kitson stocks a range of sizes so "people don't have to run around" to other stores, said Ross. And with gas prices in Los Angeles hovering around the $3.50 per gallon mark, such conveniences may soon become key in Los Angeles retailing.

Location: Robertson Boulevard in Los Angeles

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