Whether you surf in Kapalua or hike Kilimanjaro, Napapijri has outdoorsy yet modern clothes for men, women, and kids. In keeping with the nature-inspired clothes, the Italian house’s new Soho store (149 Mercer St., nr. Houston St.; 212-431-4490), and first in the U.S., features an all-wood interior, an indoor garden, and fitting rooms surrounded by miniature birch trees. You won’t find high fashion, but you will get durable board shorts, vintage-looking polos, and cargo jackets.
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