CNN aims to extend brand at conferences

CNN is seeking to bring its brand to life beyond television sets, personal computers and cellphones by forming a division devoted to event marketing. The new division, CNN Events, under the auspices of the advertising sales department, will put on panels, conferences and meetings on news-related subjects.

Although the events will not be televised on CNN, the network's reporters and anchors will serve as speakers and moderators. The events will be sponsored by CNN advertisers, who will be acknowledged on invitations and at the conferences. But CNN executives say sponsors will have no control over the content of the events. (THE NEW YORK TIMES)
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