Monday, October 16, 2006

Starbucks takes unique approach to marketing

While McDonald's was lovin' it, Coca-Cola was the real thing and Nike wanted us to just do it, Starbucks was throwing parties instead.
The coffee retailer, based in Seattle, takes an unconventional approach to marketing, choosing parties and other in-person encounters over big national advertising campaigns. (THE SEATTLE TIMES)[ READ MORE... ]

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