Retail-branding architect Joe Feczko has been named group vp-global design at cosmetics giant Avon, it was announced today. In the newly created position, Feczko will handle creation and execution of Avon’s worldwide global design vision.
Feczko was most recently head of marketing of private brands at Federated department stores.
As evp and chief creative officer there, he led the effort to transform the Macy’s nameplate into a nationally recognized brand. Just this week, the company rolled out a new campaign touting some 400 Federated stores that were re-branded as Macy’s outlets.
Before joining Federated, Feczko was svp-marketing for Neiman-Marcus and vp-visual presentation at Bloomingdales.
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