Hanesbrands on Wednesday began trading as an independent company under the symbol HBI on the New York Stock Exchange, completing its spin-off from Sara Lee Corp.
CEO Richard A. Noll and executive chairman Lee A. Chaden rang the ceremonial opening bell at the exchange, and Hanesbrands ambassadors roamed New York's financial center distributing Hanes products, which include Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. Newspaper ads and promotional materials touted a new marketing platform, "We Are What You Wear."
Kevin Hall, who joined the company in June as CMO, will oversee Hanesbrands marketing. He previously served as svp-marketing for Fidelity Investments and spent 16 years at Procter & Gamble where he was responsible for hair care and beauty brands.
Hanesbrands products are sold through mass merchants, department stores, company retail stores, catalogs and the Internet. In fiscal 2005, it generated $4.7 billion in sales and $406 million in operating profit. Hanesbrands is based in Winston-Salem, N.C.
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