Here is an interesting read from the New York Times on how people prefer to shop in stores - and how others like the 'solitary' shopping experience on the Internet. Click on the link http://tiny.cc/zeged
Saturday, January 14, 2012
Wednesday, December 28, 2011
Dior Homme joins menswear resurgence
Dior closed its women's flagship in San Francisco's Union Square to little fanfare nearly two years ago, and replaced it recently with Dior Homme, a concept that aims to capitalize on a resurgence in men's fashion. High-end retailers including Saks say they're seeing former customers return as well as the next generation of newly wealthy businessmen with a passion for fashion. Read more.
Saturday, December 17, 2011
GAGA's Workshop at Barney's
This winter, a creative interpretation of Santa's workshop can be found at Barney'sNew York, as pop superstar Lady Gaga has created her own workshop inside the luxury store.
Over-the-top in every way, the 511-sq-m space is filled with eye-popping colours and patterns. In true Gaga style, elaborate structures and installations fill the space; there are eight stations in total. A jewellery shop is made of a massive Gaga-spider, while a boudoir is shaped like a giant wig.
Gaga's Workshop can be visited on the fifth floor of the Madison Avenue men's Barney's. In addition, shop windows have been transformed into four themes including a constellation, machine, boudoir and crystal cave.
The project was realized by Lady Gaga and her stylist Nicola Formichetti, in collaboration with Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf), and Barney's Creative Director Dennis Freedman.
25 per cent of all sales will be donated to the Born This Way Foundation, which Lady Gaga recently founded to support youth empowerment and equality. Gaga's Workshop can be visited until 2 January, 2012.
ralph lauren - denim & supply launches in amsterdam
An integral part of the ralph lauren empire, denim & supply targets a younger demographic with an americana-inspired clothing line that's built around a staple of premium denim and vintage-inspired sportswear. this is denim & supply's very first stand-alone store, and we don't think amsterdam was randomly picked as the city has developed into a global denim hub of sorts these past few years. the store measures approx. 200 sqm. spread over two floors, and features an interior that blends hints of american heritage aesthetics - a long-time signature theme of the ralph lauren brand - with funky props referencing contemporary music culture.
an open ceiling, brick walls, worn wooden floor, metal-framed windows and weathered doors are matched with polished aluminum spotlights and pendant lights. adding further authenticity are the many black-and-white photograps, vintage concert posters and distressed black leather furniture. the ground floor features a complete selection of menswear and one floor up the women's collection is presented. location: kalverstraat 55 [centrum].
Saturday, January 29, 2011
“Augmented reality, also known as interactive video technology… is set to transform the consumer experience. ‘It’s the next step in creating a seamless experience for the consumer at home, closing the gap between the store and online shopping.’”
http://www.ft.com/cms/s/2/57b1fea6-1f55-11e0-8c1c-00144feab49a.html?ftcamp=rss#axzz1BHechP2r
Monday, June 11, 2007
Sarah Jessica Parker launches Bitten
Can sensibly priced clothing from a down-to-earth actress stand out in an increasingly crowded market for celebrity-branded fashion?
Sarah Jessica Parker's bubbly personality was evident as she strode through the Manhattan Mall's Steve & Barry's store Thursday at the launch of her clothing line, Bitten, greeting shoppers with a cheerful, "Hi guys!"
With Bitten, Parker joins Madonna, Kate Moss, Jennifer Lopez, Mary-Kate and Ashley Olsen, and other stars who are seeking success with celebrity clothing collections. (ASSOCIATED PRESS)
Can sensibly priced clothing from a down-to-earth actress stand out in an increasingly crowded market for celebrity-branded fashion?
Sarah Jessica Parker's bubbly personality was evident as she strode through the Manhattan Mall's Steve & Barry's store Thursday at the launch of her clothing line, Bitten, greeting shoppers with a cheerful, "Hi guys!"
With Bitten, Parker joins Madonna, Kate Moss, Jennifer Lopez, Mary-Kate and Ashley Olsen, and other stars who are seeking success with celebrity clothing collections. (ASSOCIATED PRESS)
Monday, April 16, 2007
Organic apparel becomes fashionable
No longer just scratchy hemp frocks for hippies, organic clothes are riding the green fashion craze into consumers closets this spring.
Looking to capitalize on the popularity of eco-conscious products that have gained mainstream acceptance in grocery stores and car dealers, merchants from H&M to Barneys New York are hawking new collections of organic garments.
"All the retailers are rushing to organic. You can't afford not to. It appeals to the two biggest markets: youth and the baby boomers," said Marshal Cohen, chief retail analyst at NPD Group, a Port Washington, New York, research firm. "It's cool to care today. Five years ago, it was self-indulgence. Now it's self-indulgence with concern." (INTERNATIONAL HERALD TRIBUNE)
No longer just scratchy hemp frocks for hippies, organic clothes are riding the green fashion craze into consumers closets this spring.
Looking to capitalize on the popularity of eco-conscious products that have gained mainstream acceptance in grocery stores and car dealers, merchants from H&M to Barneys New York are hawking new collections of organic garments.
"All the retailers are rushing to organic. You can't afford not to. It appeals to the two biggest markets: youth and the baby boomers," said Marshal Cohen, chief retail analyst at NPD Group, a Port Washington, New York, research firm. "It's cool to care today. Five years ago, it was self-indulgence. Now it's self-indulgence with concern." (INTERNATIONAL HERALD TRIBUNE)
Monday, February 05, 2007
Will Coach become too popular?
The stylish handbag maker had a blowout quarter. But rapid expansion may jeopardize its upscale image. Read more via Business Week
The stylish handbag maker had a blowout quarter. But rapid expansion may jeopardize its upscale image. Read more via Business Week
Sunday, January 28, 2007
A vending machine for iPods?
Old-school vending machines, bulky bastions of high-calorie snacks and sodas, meet your new-school challenger: chic upscale gadgets stocked with consumer electronics and pricey cosmetics. As more of these machines pop up in high-traffic areas such as airports, the old quarter-chuggers may someday find themselves out-vended. The new vending machines sell iPods, cellphones, USB drives, headphones, DVDs, and a host of other gadgets. (CHRISTIAN SCIENCE MONITOR)
[ READ MORE... ]
Old-school vending machines, bulky bastions of high-calorie snacks and sodas, meet your new-school challenger: chic upscale gadgets stocked with consumer electronics and pricey cosmetics. As more of these machines pop up in high-traffic areas such as airports, the old quarter-chuggers may someday find themselves out-vended. The new vending machines sell iPods, cellphones, USB drives, headphones, DVDs, and a host of other gadgets. (CHRISTIAN SCIENCE MONITOR)
[ READ MORE... ]
Retailers try on dressed-up fitting rooms
Strewn with hangers, clothes and pins, fitting rooms — when you can find them — have long been one of retail's afterthoughts. Determined to make the most of every inch of selling space, retailers lavishly displayed fashions on the sales floor and left veritable closets for the trying on.
When Macy's asked customers what they most wanted to see improved in their stores, dressing rooms, wider aisles and more directional signs were most often mentioned. So when parent company Federated (FD) began redesigning its now-800-store Macy's chain last year, it invested more money in the dressing-room area than anywhere else. (USA TODAY)
[ READ MORE... ]
Strewn with hangers, clothes and pins, fitting rooms — when you can find them — have long been one of retail's afterthoughts. Determined to make the most of every inch of selling space, retailers lavishly displayed fashions on the sales floor and left veritable closets for the trying on.
When Macy's asked customers what they most wanted to see improved in their stores, dressing rooms, wider aisles and more directional signs were most often mentioned. So when parent company Federated (FD) began redesigning its now-800-store Macy's chain last year, it invested more money in the dressing-room area than anywhere else. (USA TODAY)
[ READ MORE... ]
Saturday, December 23, 2006
H&M moves up with Madonna
Swedish retail giant H&M Hennes & Mauritz is facing tougher competition and slowing sales growth. So the king of affordable "fast fashion" is raising the ante with a long-awaited expansion into Asia, a new upscale chain in Europe, and a high-profile collaboration with pop star Madonna. (BUSINESSWEEK)
Swedish retail giant H&M Hennes & Mauritz is facing tougher competition and slowing sales growth. So the king of affordable "fast fashion" is raising the ante with a long-awaited expansion into Asia, a new upscale chain in Europe, and a high-profile collaboration with pop star Madonna. (BUSINESSWEEK)
Wednesday, October 25, 2006
Guess taps new retail behavioral marketing firm MyBuys
Online retailers Guess, Ritz Camera and Hancock Fabrics tapped new behavioral marketing firm MyBuys to improve relevant targeting in e-mail.
MyBuys, Redwood City, CA, asks consumers what kind of information they want to receive when visiting a retailer’s Web site in order to send custom and permission based e-mail and RSS messages.
“Instead of offering a one-size-fits nobody e-mail newsletter, we gather preferences from consumers on a client’s Web site and then search the retailer’s Web site for stock and send relevant promotions,” said Paul Rosenblum, vice president of marketing at MyBuys.
MyBuys asks consumers what kinds of products they are specifically interested in, such as black pants or red sweaters, in order to create promotions based on these preferences. The MyBuys platform takes this information and scans the retailer’s database for stock and size and promotional emails are sent to notify customers when a particular type of product goes on sale or when a new product is listed on the site.
Retailers pay based on performance, so MyBuys profits based on click-through sales or revenue share.
“We earn revenue when our clients do and the results are high,” Mr. Rosenblum said. “We don’t send a message unless there is something to send, as a result people are interested and we have a high conversion rate.”
Online retailers Guess, Ritz Camera and Hancock Fabrics tapped new behavioral marketing firm MyBuys to improve relevant targeting in e-mail.
MyBuys, Redwood City, CA, asks consumers what kind of information they want to receive when visiting a retailer’s Web site in order to send custom and permission based e-mail and RSS messages.
“Instead of offering a one-size-fits nobody e-mail newsletter, we gather preferences from consumers on a client’s Web site and then search the retailer’s Web site for stock and send relevant promotions,” said Paul Rosenblum, vice president of marketing at MyBuys.
MyBuys asks consumers what kinds of products they are specifically interested in, such as black pants or red sweaters, in order to create promotions based on these preferences. The MyBuys platform takes this information and scans the retailer’s database for stock and size and promotional emails are sent to notify customers when a particular type of product goes on sale or when a new product is listed on the site.
Retailers pay based on performance, so MyBuys profits based on click-through sales or revenue share.
“We earn revenue when our clients do and the results are high,” Mr. Rosenblum said. “We don’t send a message unless there is something to send, as a result people are interested and we have a high conversion rate.”
Monday, October 16, 2006
Colette 2.0
The Colette store in Paris is as frustratingly annoying as it is fantastic, we can never decide. But their new website is very very good. (COLETTE.FR)
CLICK TO VISIT THE COLETTE WEBSITE
The Colette store in Paris is as frustratingly annoying as it is fantastic, we can never decide. But their new website is very very good. (COLETTE.FR)
CLICK TO VISIT THE COLETTE WEBSITE
A new way to drink water
Have you ever thought there would be more than one way to drink water? Well, what if you wanted to quench your thirst in style? Well, there is an answer to that as well.
Bling Beverages, LLC have just announced the release of Bling H2O, a new drinking water aimed at the super-luxury consumer who wants to do more than just quench their thirst, according to their press release. (BALLERSTATUS)
[ READ MORE... ]
Have you ever thought there would be more than one way to drink water? Well, what if you wanted to quench your thirst in style? Well, there is an answer to that as well.
Bling Beverages, LLC have just announced the release of Bling H2O, a new drinking water aimed at the super-luxury consumer who wants to do more than just quench their thirst, according to their press release. (BALLERSTATUS)
[ READ MORE... ]
CNN aims to extend brand at conferences
CNN is seeking to bring its brand to life beyond television sets, personal computers and cellphones by forming a division devoted to event marketing. The new division, CNN Events, under the auspices of the advertising sales department, will put on panels, conferences and meetings on news-related subjects.
Although the events will not be televised on CNN, the network's reporters and anchors will serve as speakers and moderators. The events will be sponsored by CNN advertisers, who will be acknowledged on invitations and at the conferences. But CNN executives say sponsors will have no control over the content of the events. (THE NEW YORK TIMES)
[ READ MORE... ]
CNN is seeking to bring its brand to life beyond television sets, personal computers and cellphones by forming a division devoted to event marketing. The new division, CNN Events, under the auspices of the advertising sales department, will put on panels, conferences and meetings on news-related subjects.
Although the events will not be televised on CNN, the network's reporters and anchors will serve as speakers and moderators. The events will be sponsored by CNN advertisers, who will be acknowledged on invitations and at the conferences. But CNN executives say sponsors will have no control over the content of the events. (THE NEW YORK TIMES)
[ READ MORE... ]
Puma aims to triple number of stores
Puma, the German sporting goods company, on Wednesday set an ambitious target of tripling the number of retail stores worldwide and in the US by 2010.
The "sports lifestyle" brand has in recent years diversified its wholesale business into retail, and has more than 80 stores worldwide. (FINANCIAL TIMES, UK)
[ READ MORE... ]
Puma, the German sporting goods company, on Wednesday set an ambitious target of tripling the number of retail stores worldwide and in the US by 2010.
The "sports lifestyle" brand has in recent years diversified its wholesale business into retail, and has more than 80 stores worldwide. (FINANCIAL TIMES, UK)
[ READ MORE... ]
Virgin Atlantic plans Virgin America
Still-grounded startup airline Virgin America popped the bubbly for its new plane “Jefferson Airplane” on Wednesday in a marketing event of grand proportions as business politicians and business people eagerly awaited the jobs and contracts the new aviation firm could bring.
A San Francisco International Airport hangar was packed with Virgin’s approximately 90 employees, as well as politicians and businesspeople already contracting with or hoping to do business for the new airline. (THE EXAMINER)
[ READ MORE... ]
Still-grounded startup airline Virgin America popped the bubbly for its new plane “Jefferson Airplane” on Wednesday in a marketing event of grand proportions as business politicians and business people eagerly awaited the jobs and contracts the new aviation firm could bring.
A San Francisco International Airport hangar was packed with Virgin’s approximately 90 employees, as well as politicians and businesspeople already contracting with or hoping to do business for the new airline. (THE EXAMINER)
[ READ MORE... ]
Starbucks takes unique approach to marketing
While McDonald's was lovin' it, Coca-Cola was the real thing and Nike wanted us to just do it, Starbucks was throwing parties instead.
The coffee retailer, based in Seattle, takes an unconventional approach to marketing, choosing parties and other in-person encounters over big national advertising campaigns. (THE SEATTLE TIMES)[ READ MORE... ]
While McDonald's was lovin' it, Coca-Cola was the real thing and Nike wanted us to just do it, Starbucks was throwing parties instead.
The coffee retailer, based in Seattle, takes an unconventional approach to marketing, choosing parties and other in-person encounters over big national advertising campaigns. (THE SEATTLE TIMES)[ READ MORE... ]
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